Forbes Pays a Visit to 'Mr. Magazine'
Another collection of enlightening industry observations from Dr. Samir Husni.
Paul Glader’s Forbes interview with Dr. Samir Husni, the man who watches over the magazine industry from a perch at the University of Mississippi, features a fantastic one-two scroll-down punch. After describing at the very top of the piece how the man known as “Mr. Magazine” occupies an office filled with stacks of publicatons, Glader embeds a photo to prove his point. It’s a shot worth a thousand subscriptions.
Glader’s Q&A with Husni covers a range of topics, starting with the discordant nature of most magazines’ business models:
“In the United States, in the magazine business, we are always after counting customers rather than customers who count.
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