Ex-Gourmet Editor Embraces New Journalism Model
After watching her magazine Gourmet die for lack of monied advertisers, Ruth Reichl tells the LA Times she has no problem with the business model of her latest venture, Gilt Taste.
Reichl’s online gourmet market and culinary magazine is anchored directly to the commerce of Gilt Groupe, a fashion and travel deals site overseen by Susan Lyne. When asked if a line is crossed when journalism is merged with commerce, the former Gourmet exec turned editorial advisor offerred these candid, pragmatic words:
“There isn’t any line to cross.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in