Reader’s Digest Association Looking for Buyer


By Chris O'Shea Comment

The Wall Street Journal is reporting that Reader’s Digest Association (RDA) has hired advisers to help the company find buyers, which might include other media companies or a private equity firm. RDA is reportedly hoping to get an offer around $1 billion.

Sounds like a lot for a company that is experiencing some dark times. According to Folio, revenue for RDA is down 21 percent through 2011’s first quarter, and despite doctor’s loving Reader’s Digest, its circulation continues to drop.

If RDA is looking for hope, it should look no farther than Myspace’s recent sale. Sure, News Corp. lost a ton of money on the deal, but it proves that there’s always someone out there looking to buy whatever someone else is selling.