R. J. Reynolds Not Advertising In Print Media In 2008
Add tobacco giant R. J. Reynolds Tobacco Company to the list of advertisers leaving the embattled print realm. On Tuesday a spokesperson for the second-largest tobacco company told The Winston-Salem Journal that they would not run any advertising in 2008 in newspapers and consumer magazines. From The New York Times:
”The most recent figures, for 2005, show that print advertising accounted for about $46.4 million of the $13.1 billion spent on cigarette marketing that year, divided between newspapers (about $1.6
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