Quote of Note | Rei Kawakubo

“I want to make a shop that’s unlike any that already exists. And then, since it’s a business, we have to be able to get back the initial investment, whether it’s ours or whether it’s the partner’s, in as short a time as possible. So I don’t like to use expensive materials. I take care to make costs reasonable. It’s very similar to the way I make clothes. I give myself limits, not only financial limits but I also limit my method of expression, and from within those limits I try to come up with something new and interesting.”