Puma Rolls Out New Yves Behar-Designed Packaging

The team over at our sister/brother (cousin?) blog Agency Spy were first on the scene for the release of a new product Yves Behar had his hands on: a new shoebox for Puma. Or rather, a packaging system that alleviates the need for all the cardboard that goes into your typical shoebox. The new system reportedly took “21 months, 2000 ideas and 40-plus prototypes.” Agency Spy has more details and here’s a video of the new bag in all its baggy glory: