Mark Aldam has been in the newspaper game for nearly 30 years, so it’s safe to say he knows a thing or two about print journalism. As president of Hearst Newspapers, Aldam oversees 36 weeklies and 15 dailies, on top of selling digital marketing services in 103 markets.
In our latest So What Do You Do column, Aldam talks about what excites him about the business, why print isn’t dying and the importance of hiring quality journos for Hearst’s multitude of papers:
We’ve made a deliberate effort to add top journalists to our newsrooms. All of our editors are Pulitzer-Prize-winning journalists. Most of our current editors have only joined us in the last four years. They each bring a digital sensibility and understanding that enterprise news still matters and that to keep the consumer paying for content the experience has to be unique, and so we have to have a ground game of local reporting resources. That move we’ve made is continuing to invest in newsgathering resources.
For more from Aldam, including his thoughts on competitors like News Corp., read: So What Do You Do Mark Aldam, President of Hearst Newsapers?