Playboy Enterprises has promoted Playboy magazine’s editorial director Jimmy Jellinek to the newly created position of chief content officer.
In his new position, the former editor-in-chief of Maxim and Stuff will now oversee the content on all of Playboy Enterprises’ media platforms. This move expands Jellinek’s reach from oversight of Playboy‘s print and online content to all print, online, mobile, TV, film and radio content coming from the minds of Hugh Hefner and company.
Jellinek’s promotion comes less than a week after news broke about Playboy’s deal with American Media Inc., handing over certain aspects of the back-end of the business to the National Enquirer publisher.
Full release after the jump
Previously: Playboy Strikes Deal With AMI
Playboy Enterprises Appoints Jimmy Jellinek to the New Position of Chief Content Officer
CHICAGO, Nov. 30 /PRNewswire-FirstCall/ — Playboy Enterprises, Inc. (PEI) today announced the promotion of Jimmy Jellinek, editorial director of Playboy’s combined print and online content, to chief content officer. In this newly created position, Jellinek will oversee content development for all of PEI’s media properties including print, online, mobile, television, film and radio. This position reports to Playboy founder, Editor-in-Chief and Chief Creative Officer Hugh M. Hefner and will be based in Chicago.
“Jimmy intuitively understands our 21st century culture. His creativity and ability to produce provocative content for Playboy magazine and Playboy.com make him an excellent choice to serve as chief content officer,” said Hefner. “The inherent opportunities in his new position will complement all of Playboy’s divisions.”
Earlier this year, Playboy consolidated its print and online operations and redesigned Playboy.com, creating multi-platform advertising opportunities around its content. Last year, approximately 50 percent of the company’s advertisers bought both Playboy magazine and Playboy.com.
“Integration of Playboy content across media properties will create more opportunities for advertisers to reach viewers and readers,” said Jellinek. “Working with Hef and our creative team, we can create a seamless, enhanced fusion between our media properties and maintain Playboy’s role as the source for unique lifestyle content.”
Jellinek, 35, has spent most of his career as an editor and branding expert in the general-interest men’s publishing field. Prior to Playboy, he served as vice president, entertainment and programming for Heavy.com, where he oversaw all original content and programming. Before joining Heavy.com, Jellinek served as Maxim magazine’s editor-in-chief, where he ran the editorial operations and acted as the overall brand director with creative control over Maxim.com and
other Maxim-related brand extensions. Prior to joining Maxim, Jellinek was Stuff magazine’s editor-in-chief, responsible for leading the editorial staff and securing cover talent by establishing and maintaining strong relationships with film studios, record labels, and TV networks. He began his career in publishing at Details magazine as an editorial assistant.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.