Get Ready for Playboy Latino

By Richard Horgan Comment

PlayboyLatinoLogoPlayboy Enterprises and Arbol Publishing are partnering for a new shade of the venerable men’s magazine. Playboy Latino will launch in December as a bi-monthly. From today’s announcement:

Playboy Latino will be published predominantly in Spanish and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.

“We are thrilled to begin publishing Playboy Latino for the fast-growing U.S. Latino and Spanish-speaking market,” said Playboy Latino publisher and editor-in-chief Edgardo Iorio. “The past 30 years have produced a significant shift in the U.S. demographic and a new generation of Spanish speaking consumers has emerged.”

The new flavor joins Playboy‘s current 26 foreign editions. Arbol Publishing, based in California, currently publishes four other monthly U.S. magazines: Automundo, Que Pasa Vegas, Transporte Latino and Estilo Hogar.

A rep for Playboy confirmed to FishbowlNY that there will be, at least initially, no newsstand sales. This one is subscription only.