Plans Unveiled for Diller Scofido + Renfro's Broad Art Foundation Museum

It seems like ages ago that everyone was waiting with bated breath (or at least casual, passing interest) to find out first where billionaire art collector/professional philanthropist Eli Broad would build his latest museum in California. With that decided, downtown Los Angeles it would be, then it was time for some more waiting to find out what top-shelf architecture firm would build the thing and what he would call it. Now, short of actually, you know, being inside the finished building, the

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