Top 30 Vacation Spots in America. The 10 Best Places to Visit in Rome. How to Take a Road Trip on a Budget. For travel websites and blogs, it’s easy to use listicles as a way to deliver stories. They’re short, sweet and to the point. However, BBC Travel has a different approach to travel content.
The 3-year-old site focuses on “stories that are unexpected or surprising, have a timely ‘Why now?’ hook, and weave a strong, context-heavy narrative,” says deputy editor Ellie Cobb. Editors are also looking for visual elements to supplement your story:
Concise pitches that are “immediately engaging” will avoid the editors’ slush pile, and mentioning availability of high-resolution photos will further distinguish a pitch, as editors are commissioning “photo-heavy” pieces, including photo essays that are formatted as slideshows.
Cobb encourages writers with multimedia skills to send queries, too. In particular, she’s eager to consider infographic pitches and videos.
For more on what stories to pitch, read: How to Pitch: BBC Travel.
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