People Marks 25 Years Of "Sexiest Man Alive" By Raking In Money For Charity

What’s that old saying, “sex sells”?  In the past month People magazine provided some strong evidence to back that credo by raising over $218,000 for charity through their “Sexiest Man Alive” auctions.  People partnered up with online charity auction leader charitybuzz, to offer readers a chance to bid on once-in-a-lifetime experiences with the sexiest men featured in their pages over the past 25 years.  The bidding ran from Nov. 17 through Dec. 15 and all proceeds benefited the celebrity’s preferred charity.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in