Penthouse Mag Founder Bob Guccione Dead At 79
Bob Guccione , the founder and publisher of Penthouse magazine, died Wednesday in Plano, Texas after a long battle with lung cancer.
Brooklyn-born Guccione began Penthouse while living in England in 1965. He brought the mag to America in 1969, and eventually grew it into a media empire. Penthouse magazine provided a raunchy alternative to Playboy, showing pubic hair at a time when doing so was considered obscene.
Guccione went on to launch other magazines, including Omni, Longevity, and Viva.
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