Penske Media Buys Indiewire

It's a new day.

Penske Media Corporation (PMC) has purchased film and TV review site Indiewire. PMC already owns many other entertainment brands, including Variety, HollywoodLife and Deadline.

“Indiewire has a rich history as one of the early innovators in digital media — and I’ve long admired the company and its team’s dedication to informing and breaking the most essential news in independent film,” said PMC chairman and CEO Jay Penske, in a statement.

Indiewire was founded in 1996 by Eugene Hernandez. SnagFilms Inc.

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