As Lomas explains, the App is targeted mainly at 35-and-over print newspaper readers who do a lot of newspaper reading during their daily public-transit commute. To a mix of six British newspapers, Peekster has as of this week added the New York Times, the Wall Street Journal and Washington Post:
Users of Peekster can whip out their Smartphone and digitally ‘clip’ an article from the paper edition they’re reading by scanning a few words from the headline or first paragraph.
The App will locate the digital version of the article a user is reading so they can share it online with their social networks, or save it for later reading (Peekster integrates with read-it-later services such as Pocket and Instapaper). In other words, the App enables a newspaper reader to connect their offline reading with their online identity and networks.
Peekster launched in the UK in November and for the moment is offering select free access to newspaper website content. Lomas also got some interesting comments from company co-founder Tine Hamler.