Paste, the best indie music mag around, knows kids love free stuff, especially music. They also know that the kids love beer, which makes the pub’s new partnership with Oskar Brewing, the makers of Dale’s Pale Ale, so smart.
At the Downlow’d Club — a collaboration between the two organizations — people can get 15-20 free mp3s each month straight from bands featured in Paste. This month, the site includes tunes from Harlem Shakes and The Deep Vibration.
Starting in May, Oskar will roll out over five million special cans promoting the venture.
Hell, readers are going to steal music anyway. Why not help build two brands a bit while giving some mp3s away?