Paramount Executive: The Jackass Guys 'Were Doing Viral Videos Before Most People Had Even Heard the Term'
In what has to be deemed a very clever move, Paramount Pictures shot enough footage while making Jackass 3D to then use either as DVD Extra material if the film did moderately well or as a stand-alone separate product if the film did really well.
Unless you’ve been living under a rock tumbled onto you by a slack-jeans wearing daredevil, you know that Jackass 3D was a monster profit-margin hit. And so, in March 2011, Paramount will follow with digital sequel Jackass 3.5.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in