Parade Updates Logo for First Time in Over 30 Years

By Chris O'Shea Comment

Parade has a new logo for the first time in over 30 years. It vaguely resembles the magazine’s 1960s version and we like it. Even though the logo is sort of retro looking, it still feels fresh. Don’t agree? Well, you’re wrong.

The update is only part of bigger changes at Parade. Its website has a new, clean look, featuring four major categories: Entertainment, Food, Living, and Health & Beauty.

To get the word out on these updates, Parade is taking an usual route: By plastering it on a car. Specifically, a Chevy driven by Jamie McMurray in NASCAR’s FedEx 400. The race is this Sunday, the same day the new issue debuts.

We’re fans of the new Parade, but we don’t know enough about NASCAR to make an effective pun, so we’ll just call this the finish line. Yeah, well, whatever. We tried.