OC Register Dropping Adult Ads?
Whenever OC Weekly editor Gustavo Arellano sets Orange County Register savior Aaron Kushner in his “Navel Gazing” sights, it feels a lot like a conversation between a pair of unlikely suburban neighbors. Check out my manicured lawn, says the one. I turned down my music for this, wonders the other?
This afternoon, Arellano has shared a letter sent by Register senior vp of sales and marketing Michael H. Burns to an unspecified group of newspaper advertisers. Gustavo says the recipients are of a kind that used to favor boxed drawings of a man in a Panama hat ogling a young woman:
Though Burns doesn’t name the business category affected, sources say the only such advertisers to receive the [termination] letters were in the adult section of the paper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in