Oprah hasn’t had the same zing behind her name since she left her show and started OWN. Somehow, shows such as “Ryan and Tatum: The O’Neals” have failed to grab the public’s attention, and OWN’s ratings have taken a beating. Now it appears that Oprah’s decline is impacting O, The Oprah Magazine as well.
According to The New York Post, ad pages for its August issue are down a whopping 31 percent, and pages for its September issue are down 18 percent. An O spokesperson says everything is fine, of course. She told the Post that people still want their Oprah fix, and the magazine is “the best place for fans who miss the show to stay engaged with the brand.”
While that might be true, if Oprah isn’t personally handing out the magazines to consumers (and maybe yelling out “You get a car! You get a car! You get a car!” too) there might not be enough power behind the brand to make people care.