One Way To Save Music Videos

By Alissa Walker Comment

rhianna.jpg

You usually never notice the products placed in videos–hey, could you pass the Courvoisier?–but Nike has managed to pull off a fairly unintrusive coup of this concept, creating a “sponsored” music video. They (and when we say they, we mean R/GA) also created the first “interactive” music video, where you can learn the moves of singer Rihanna or director/choreographer Jamie King right there on the site. Put on your legwarmers and go to NikeWomen.com.

This is a really good idea to help the music video industry. If you don’t have the budget to make a cool video, get a corporate sponsor. Actually, the Black Eyed Peas have been doing this for years.

Advertisement
Advertisement