The Morning Media Menu podcast today features Ben Lerer, CEO of Thrillist. He spoke with Steve Krakauer and Rebecca Fox about how the email newsletter geared towards guys has expanded its reach — it now covers a dozen markets — despite the economy.
Lerer, who will be a speaker at Mediabistro Circus in New York later this week, said Thrillist was lucky to have “hit its stride” just as the economy started to trend downward.
“A lot of advertisers had just been closing their first deals with us [when the economy started to trend downward] and, if they’ve seen success, have been able to measure the value of working with us,” he said. “And we’ve been lucky enough that they’ve been coming back and continuing to spend even while their budgets have been getting smaller.”
Lerer also touted the benefits of using parties and events to reach out to new readers and advertisers. “We try to keep is stupid simple over here,” he said. “We have two goals. One is to build our audience with the right kind of guys and the other is to sell against that audience.” Events, he added “easily checks off those two boxes.”
Lerer also discussed challenges he’s faced as a young CEO and his take on Jay Leno’s revolutionary move to primetime.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.