1Cast, the broadcast platform that delivers video clips to phones and desktops, today announced a partnership with NYMag.com and Shelly Palmer’s “MediaBytes.”
New York magazine’s Web site and Palmer have agreed to share their daily video programming with the 1Cast library, making all of their content available to people who use the 1Cast service. (Check out a screenshot of the NYMag.com interface on 1Cast above.) 1Cast also today announced partnerships with financial news providers New York Financial Press and TheStreet.com.
NYMag.com will provide its daily clips about fashion, restaurants and culture through the site, while Palmer’s two-minute “MediaBytes” clips will offer tecnology, media and entertainment news and opinions.
“NYmag.com has built a growing database of cutting edge fashion, food, news, and culture content that is consumed by more than 5.5 million unique visitors per month on our site,” said Serena Torrey, New York Media’s executive director of business development. “By working with 1Cast, we’ll be able to make our videos, and our brand, available to an even wider audience over multiple platforms.”
“I’ve been working in TV for a long time and it’s clear that when news happens now it’s everywhere — on TV, on Twitter, on Facebook,” added Palmer, who hosts of “MediaBytes” and serves as managing director of Advanced Media Ventures Group. “Offering ‘MediaBytes’ to this always on generation takes many forms, and expanding distribution to online and mobile platforms suits both our audience and our own sensibility.”