The New York Times has decided to give its op-ed columnists more of the spotlight with NYT Opinion, a standalone subscription option and iPhone app. It’s free for Times subscribers, or $6 a month for non-subscribers.
NYT Opinion offers exactly what it sounds like — all the Times’ opinion content, plus curated op-ed content from various publications across the globe.
The Times is trying to get every dollar out there, so the app makes sense. The paper is already paying for the opinion material, might as well see if anyone will ante up some additional cash to subscribe.
That, of course, is the issue. The Times’ opinion columnists aren’t exactly well liked — even when they’re writing about getting high. In fact, they often seem to be the worst part of the paper. We just don’t see much of a market for this app. But you know what they say about opinions.