The Newspaper Association of America (NAA) released its findings for the first three months of 2011, and as usual, things aren’t looking that great. Print revenue dropped 9.5 percent in Q1, down to $4.7 billion, the lowest its been since 1983. Here’s how long ago 1983 was: Every Breath You Take by The Police was a number one hit and Tom Cruise was still considered sane and had just landed his first leading role. Yeah, that long ago.
The NAA did uncover some slightly good news though, as digital revenue for Q1 was up 10.6 percent. We say slightly because even though that helps, digital still makes up only a fraction of newspaper ad dollars.
Who knows how long newspapers are going to be able to keep this up. Sadly, you can probably expect more papers to fold as time goes by.