Now that you’ve settled into what most likely ended up being the first post-Thanksgiving work day, here’s some bad news for you: Newspapers are still in a lot of trouble. MediaPost reports that in the third quarter, newspaper ad revenue dropped for the 25th straight time.
The figures, courtesy of the Newspaper Association of America, show that from 2006 through 2011, newspaper ad revenues plunged 51 percent, from $49.3 billion to $23.9 billion. This year the losses weren’t catastrophic — ad revenue declined just five percent, from $5.56 billion in 3Q 2011 to $5.27 billion — but still, it’s disheartening.
We hope this guilt trip was enough to persuade any of you who still don’t pay to read newspapers to finally start forking over some cash.