News Corp. Ready To Un-Google?
News Corp may remove its sites from Google’s index within months.
Jon Miller, News Corp.’s chief digital officer, said that the company “could survive both economically and audience-wise without the search giant driving traffic to its sites.”
“The traffic which comes in from Google brings a consumer who more often than not read one article and then leaves the site. That is the least valuable of traffic to us… the economic impact [of not having content indexed by Google] is not as great as you might think.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in