NYT Exec Previews Paper’s Native Advertising Plans

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By Richard Horgan Comments

First came the announcement that AP is getting into the sponsored content game in 2014. Today, via Michael SebastianĀ of Ad Age, you can add the native advertising efforts of the New York Times.

MeredithLevienSummitBio

The media reporter quotes from a speech given yesterday in Chicago by NYT executive VP, advertising Meredith Kopit Levien, who came over to the paper in July from Forbes. She told a Native Advertising Summit audience that the paper will be unveiling an in-kind platform as part of its redesigned website. There are four main aspects, including:

“A new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with “Snow Fall” that can be used by marketers.”

Are we all ready for “Snowblower Fall”? Sebastian has the skinny on the three other prongs of the native advertising effort, including an NYT native content studio that will be “entirely separate” from the newsroom.

[Image courtesy Native Advertising Summit]