New York Observer Launches New Magazine Targeting Parents

Attention Park Slopers: You have a new magazine coming your way August 31. The Observer Media Group is launching New York Observer Scooter, a bi-annual magazine targeting parents who have grown up in the city. The magazine is free, and will have a circulation of about 40,000 in Manhattan and Brooklyn.

Peter Feld is Scooter’s Editor-in-Chief. He says the magazine will showcase the advantages of raising kids here. “Scooter will be highlighting ‘only in New York’ attractions — the playgrounds, brunch spots and hidden spaces that are the city kids’ birthright.”

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