The music business is in the gutter right now. Sales are down, downloading is up, and mags covering the category are either shrinking, folding — or folding, relaunching, and then shrinking. What’s a music-loving media pro to do?
Change with the times, of course. While you might not be able to pen that 3,000-word Bono profile anymore, there’s still space for music critics in print. In this week’s kick-off to mediabistro.com’s second annual Profit From Your Passion series, we’ve got the goods on how you can stay afloat and get paid to listen to Vampire Weekend. (Sidebar: My 2005 iPod conked out this week. Anyone know what the sad face message means?)
Here’s what you missed:
Whether your assignment is with Lady Gaga or a Supreme Court Justice, you’ll need to combat your nerves to make your subject feel comfortable. Here, veteran journos outline four key strategies for mastering the ultimate ‘get.’
Big Apple jocks with on-air charm and rock ‘n’ roll know-how could make the cut at this iconic radio station. Find out how to get your aircheck out of the circular file and into the program director’s hands.
Critics haven’t been easy on BET throughout Debra Lee’s 25-year run with the company, but this CEO is determined to change viewers’ perceptions of the multi-million dollar network.
Editors at this New York pub go through a large amount of pitches, so freelancers — and publicists — must peak their interest with timely and unexplored music or culture items.
NEXT WEEK: Profit From Your Passion focuses on ‘The Money Maker.’
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