MSLO Folds Whole Living

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By Chris O'Shea Comment

Martha Stewart Living Omnimedia is folding Whole Living, the magazine it acquired for about $6 million only six years ago. The New York Post reports that MSLO was in talks to sell the money-hemorrhaging publication to OpenGate — owner of TV Guide — but no deal could be made.

In the end, Whole Living was just too costly for OpenGate to take a chance on it. The Post claims the magazine was losing an average of $4 million a year.

As a result of the shuttering, Alanna Stang, editor-in-chief of Whole Living, and 15 editorial staffers will be laid off. Its last issue will be January/February.

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