Facebook Film Application Founder Moves Closer to Hollywood
The English-language version of moviepilot.com already gets 1.8 million unique visitors a month, even though it was only launched last fall. The U.S. Facebook stats for this German operation are even better: upwards of 4.1 million likes.
Moviepilot relies on Facebook Connect and proprietary algorithms to cater to people who regularly attend Hollywood movies on opening weekend (a.k.a. “first weekenders”). The idea is to better link up the “right” fans with the “right” upcoming film. At this point in the firm’s evolution, CEO and founder Tobi Bauckhage tells Screen International he felt it was logical to relocate to L.A.:
“The problem is that our offering is not very easy to box: we’re not a media agency, we’re not a publishing site, we’re not a research company, we’re kind of everything.”
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