More Is Lilith Tour's Exclusive Magazine Partner
More magazine keeps revealing pretty interesting partnerships, the latest being the announcement that it will act as the exclusive magazine partner of Lilith Tour, the music festival celebrating women (*womyn).
The tour kicks off July 27th in Calgary and will showcase acts like Sarah McLachlan, Mary J. Blige, Loretta Lynn, Kelly Clarkson, EmmyLou Harris, Rihanna and the Bangles.
As part of its collaboration, More will run two videos between performances, urging concert-goers to text in order to receive a free issue of the magazine (mobile networking will prove to be a big theme during the tour), and will also promote the tour in-book through More.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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