This week, Meredith launched its own video network for women, with content from its various titles — including Family Circle, Fitness, Parents, and More — organized for ease of navigation by channel and by topics relating to things like fitness and fashion. Previously, Meredith had been providing video content for its readers in the form of Better TV, which produces various cooking, decorating and other lifestyle segments. A look at More magazine’s video channel, for instance, allows you to discover how to break into modeling for under 20 bucks (Number 1: Be super hot). Parents‘ site, meanwhile, features a video on umbilical cord care which was much, much more informative than this childless lady had hoped.
With its new network, Meredith hopes to emphasize “shareability” among its viewers, allowing them to share their favorite video segments via Facebook and Twitter as well as produce video of their own using a Web tool.