Meredith Corporation and Reader’s Digest Association have completed the agreement for Meredith to acquire Every Day with Rachael Ray magazine and its related digital assets. In addition, Meredith announced it has finalized a 10-year licensing agreement with Watch Entertainment Inc. for the award-winning brand.
The acquisition includes the popular magazine that’s published 10 times annually with a 7.4 million audience. The first issue of Every Day with Rachael Ray published under the Meredith banner will be February 2012, available on newsstands in early January.
“We are energized to bring the Every Day with Rachael Ray brand to market as part of the Meredith portfolio,” said Meredith National Media Group President Tom Harty. “It represents a very important piece of the strategy we are executing to significantly enhance our already powerful reach in the food space.”
Christine Guilfoyle will be rejoining Every Day with Rachael Ray as Publisher. Guilfoyle was the launch publisher of Every Day with Rachael Ray from 2005 to 2007. Under her leadership, the magazine was recognized as the “Launch of the Year” by both Advertising Age and Adweek. Most recently, Guilfoyle served as Publisher of Meredith’s More magazine.
“Chris has a strong and deep understanding of the Every Day with Rachael Ray brand, and we feel confident her knowledge and experience will help us continue to build it across multiple platforms and in the experiential marketplace,” says Tom Witschi, EVP, Meredith National Media Group, who oversees the More, Fitness, Every Day with Rachael Ray, EatingWell and Diabetic Living brands.
“I am really looking forward to reuniting with Rachael, who was always a great partner and collaborator,” said Guilfoyle. “This is an amazing opportunity to work again with a brand that I launched and continue to admire in so many ways.”
Meredith also announced Linda Fears, Editorial Director, Meredith Food Content, and Editor-in-Chief of Family Circle, will oversee all editorial content. Meredith is currently searching for an Editor-in-Chief of Every Day with Rachael Ray that will report to Fears.