Meredith and American Media Lost Fewer Ad Pages Than Most in 2009
Although 2009 was a horrible year for the magazine industry, several group publishers were better equipped to weather the storm. Business-to-consumer giant Meredith Corp. and National Enquirer publisher American Media were two of the best, according to a report by the Media Industry Newsletter.
Even 2009’s best group publishers experienced ad page declines. Meredith, which Media Industry Newsletter picked as best-in-show for the year, saw ad pages slip 2.1% from 2008 to 2009. The dropoff was worst for the remaining top five publishers: American Media (-4%), National Journal (-7.8%),
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