Though print ad pages for magazines were down four percent in 2013 compared to 2012, that’s actually good news. PIB’s data showed that the loss was less of one than in 2012, when ad pages declined by eight percent. Not only that, but most men’s titles showed strong numbers for the year.
Men’s Fitness led the way with a 27 percent jump in ad pages compared to 2012, followed closely by Men’s Health, which increased its pages by 25 percent. Esquire (up 17 percent), Details (+15 percent) and GQ (+10 percent) also did well. The outlier was Maxim, which saw ad pages plummet by 16 percent.
A few other magazines that had good print ad page showings for 2012 are below.
- Eating Well – +61 percent
- Women’s Health – +28 percent
- Bon Appétit – +22 percent
- Town & Country – +20 percent
- Scholastic Parent & Child – +14 percent
- Golf Magazine – +12 percent
- National Geographic – +10 percent