Media Beat: Ken Auletta Is a Business, Man.

Most reporters could only dream of having a career as fruitful as Ken Auletta’s. Bestselling author. Noted columnist for The New Yorker. Respected media expert. Here, Auletta gives tips to other journos looking to follow in his multi-platform footsteps. One advantage of a strong personal brand? Having a well-stocked fridge nearby.

PART 1: Media Beat Premiere Episode: Ken Auletta Gets Googled

PART 3: Tomorrow, Auletta talks about Conde Nast’s late entrance into the digital market.

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