Media Ad Dollars to Triple By 2024
Bolstered by growth in countries such as China and India and in the new media world, the global media market will hit $5.7 trillion in 2024, according to the Future of Media Report 2008 released by the Future Exploration Network. In just 16 years, the amount spent will more than triple from its current figure of $1.7 billion.
“In developed countries such as the US people are consuming media from multiple sources wherever they go,” Ross Dawson, chairman of Future Exploration Network, said in a statement.
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