Alpha Media Group, parent of Maxim, has sold the brand to Darden Media Group. The sale includes the magazine and its 15 international editions sold in 34 countries, all Maxim events and digital assets. Financial terms of the deal weren’t disclosed.
Calvin Darden, chairman of Darden Media Group, has big plans for the magazine: Get ready for Maxim TV, Maxim radio and a Maxim music label. Darden’s plan to expand the Maxim brand via those entities is part of the reason why Alpha Media Group accepted his offer.
“He [Darden] will provide exceptional leadership and a platform to execute a large scale strategy across distribution channels we collectively envision,” said Ben Madden, Maxim’s president, in a statement. “As a company, we are excited to see Maxim everywhere.”
We’re not entirely sure that anyone else would agree.