Maxim Reducing Rate Base and Publishing Frequency

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By Chris O'Shea Comment

Maxim magazine is cutting back on its rate base and its publishing frequency starting next year. According to Adweek, the magazine lists its circulation for 2013 at 2 million, which is down from its current mark of 2.5 million. Maxim is also cutting back to just 10 issues next year.

It hasn’t been a great year for the magazine. In March, as part of a “restructuring,” Maxim laid off six editorial staffers. Newsstand sales are also down 20 percent compared to 2011.