Ahead of the return tonight of Louie on FX, Vulture has been “taken over.” The default, lookalike menu page that automatically pops up for part of today is a custom-made native ad campaign and, per Ad Age’s Michael Sebastian, the biggest one yet for the New York magazine site:
New York’s creative services department produced the content while working with FX’s agency Moxie. The magazine’s editorial staff did not contribute to the project.
“This is the largest custom-content program we’ve done on Vulture so far,” said Larry Burstein, New York’s publisher.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in