Score one for the bad girls. Women’s Wear Daily notes that the outrageous and overtly sexual Lady Gaga as cover girl made for great magazine sales in 2010, while decidedly vanilla country-pop starlet Taylor Swift stayed on the shelves. Numbers culled by the Audit Bureau of Circulations reveal that covers featuring the innovative pop icon were 2010 bestsellers for Rolling Stone and Cosmopolitan. Gaga’s Vanity Fair issue was the second highest selling of the year, beat out only by superstar Angelina Jolie.
In contrast, Taylor Swift was no friend to print. Reports WWD:
Her April Elle cover was its worst seller of the year through October, with sales running 60,000 less than the average on the newsstand; her November cover for Glamour was the second-worst-selling for the monthly, and her July Marie Claire cover was the third-worst-selling issue for that monthly through October.
To be fair, not all the sales numbers for 2010 are in. Swift graced the December covers of Allure and Entertainment Weekly, and we’ve yet to hear how well those issues sold.
Hat tip Romenesko.