Kyle Pope on The New York Observer's Web Problem
The New York Observer is one of the last of its breed. The pink paper features a full illustration on every cover and pages of in-depth writing that many journos would trade in their degrees just to score a byline in.
But the beloved Big Apple institution faces a huge challenge. How do you get proud print veterans to embrace the Twitter-friendly copy of the Web? Rather than threaten their jobs, editor Kyle Pope opted for an incentive
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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