Jonah Peretti Named I Want Media’s ‘Person of The Year’


By Chris O'Shea Comment

It’s awards season! Get excited. Unless you don’t ever win awards, then just listen to your favorite Jewel record and curl into a ball until you feel better. Anyway, here’s one award among many: Jonah Peretti, co-founder and CEO of BuzzFeed, has been named I Want Media’s 2012 Person of The Year.

Peretti was the clear favorite among I Want Media’s readers, grabbing 39 percent of the vote. He beat out Nate Silver, Tina Brown and Anderson Cooper. According to I Want Media, Peretti deserved to win:

Peretti and his BuzzFeed team attracted much press coverage in 2012, as they aspired to create a new model for Internet journalism. Peretti, a co-founder of the Huffington Post, described his site’s model as social publishing — one that mined the growing number of people sharing news and other content on sites like Facebook and Twitter.

Best known for viral fluff like ’50 photos of cat heaven,’ BuzzFeed this year made moves into serious reporting and took an ambitious plunge into longform journalism.