Joel Stein Knows How To Save Journalism - With POM Wonderful

Joel Stein’s latest column in Time is an—ahem—very serious look at how to save journalism, and the answer is: with product placement.

“My first idea was to get every reporter to switch beats and cover only cats doing funny things,” he writes. “Then I had some more Pom Wonderful, allowed the antioxidants to flush out my free radicals and came up with the perfect solution: product placement.”

Okay, okay, so it’s not a serious suggestion, but it’s a timely one: the NYT covered today the story of Parent & Child running

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in