The new local news site headed by ex-WashingtonPost.com executive editor Jim Brady and edited by former City Paper editor Erik Wemple has a name. It’s TBD.
Lest this turn into a wretched version of “Who’s On First?” we’ll just spill the beans: the new site is named TBD.com.
The site has a welcome message up right now, which explains:
“The traditional news culture is that you don’t publish or broadcast a story until all the questions are answered, all the t’s crossed and i’s dotted. The evening newscast or morning newspaper is presented as a finished product, the culmination of a day’s work for the news staff.
“But TBD will never be a finished product. On the web, on mobile devices and on our 24-hours cable news channel, we’ll always be in motion: constantly updating, improving and evolving; seeking more details, reaction or community conversation.”
Brady tweeted the announcement a few hours ago.
TBD is apparently going to launch with a staff of 50. Currently working at TBD besides Brady: Erik Wemple, Lisa Rowan, Mandy Jenkins, Julie Westfall, Jeff Sonderman, and Daniel Victor