Jann Wenner and that fancy contraption called the iPad have had an icy relationship for quite some time, but now that Us Weekly is launching an iPad edition on Thursday, you’d think that things have thawed a bit. Well, you’d be wrong.
In an interview with Ad Age, Wenner explains that yes, Us Weekly will be iPad ready within days, but it’s going to be an exact replica of the magazine. Nothing fancy and nothing to take advantage of the platform. The developers didn’t even make a landscape view; if you want to read it you better be ready for all portrait, all the time.
Oh, and dammit, he still hates that confounding gadget:
[Picture via Ad Age]
A couple years ago people were talking about how this was going to change and revolutionize the industry. It hasn’t happened yet. I still think it’s a generation away, at least. I’m not even sure it happens in a generation. The issue for the magazine business is not the iPad. The issue for the magazine business is advertising sales. That’s where people are scared and frightened. That fear has led people to embrace these crazy kind of Hail Mary deus-ex-machina solutions such as the iPad as a magazine thing. It’s a great device, but not necessarily a great device to read magazines.