On Monday we fed you some details about the new website from Jane Pratt, xojane.com, and today, via an interview with Adweek, we’ve got some more details. Apparently she’s going to be discussing some very intimate details about herself (bikini waxes) and hoping that the site fills a void:
I want it to be broad, for lots of different types of women, not for just the type of woman that considers herself very cool or feminist. It’s taking the really personal and making it really broad and mainstream.
Pratt also name drops celebrity power couple (that’s a stretch, we know) David Arquette and Courtney Cox as some of the people helping launch the site, and adds that she hopes the site has some staying power, unlike her previous ventures.
FishbowlNY wishes her the best, though we have to wonder how much her brand can carry a project, and if people really will be interested in reading about a 40-something getting a bikini wax.