Is There Such Thing As A Twitter Influencer?
Earlier this year we wrote, somewhat seriously, about people like Kim Kardashian getting paid thousands of dollars to tweet about advertisers’ products.
According to a Yahoo! research scientist, that money might be better spent elsewhere.
Which means if you were thinking about leveraging your millions of followers for personal gain, maybe rethink that strategy.
Researcher Duncan Watts found that targeting a lot of smaller Twitter users with far fewer followers would yield a “much, much higher ROI,” Jeff Jarvis writes.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in